8 Ways Entrepreneurs Can Use Social Video to Build Authority

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There are too many false messages and false advice. There are too many people blogging to handle the traffic and sales of. There are a lot of scams involved. This has led people to lose confidence in the media. Right now, people only trust a few sources who have power.

Therefore, if you want people to have confidence in what you publish on social media, you must also work on strengthening your authority. One of the best ways to do this is through video. People enjoy viewing video content, and at the same time social networking algorithms prioritize that content and help make it more relevant and engaging.

Today I have to talk about how entrepreneurs can use social video to create credibility.

Find out where your audience is:

There are many major video networks such as YouTube, IGTV and TikTok, and there are many regular networks where videos are popular. These include Facebook, LinkedIn and Instagram. But just because the network is popular doesn’t mean your audience is there. That’s why you need to know where your audience is before you start creating a strategy and publishing content.

It’s easy to do this through an investigation. You can directly ask your listeners which social networks they visit and where they want to watch thevideo. Another way is to find out the demography of your target group (age, gender, location, income, etc.) and compare it with the demography of the network to determine where your target group is located.

Once you know your audience and the networks they like to use, you can understand what they want to see on these sites.

Discover what your audience sees:

One of the keys to impress a network or platform is to find out who the authoritative sources on the network are and analyze what they create. You want to view settings such as the number of views, preferences, comments, etc. in one screen. You can also check the mood of the comments, because positive comments indicate that they produce high quality videos, and negative comments indicate that something is wrong.

Find out what is most frequently visited:

Once you have an idea who’s making the best video content, you need to make a list of the best videos and then brainstorm to mimic those ideas. Remember, you mustn’t make them do what they did. You can use the same theme ideas, but your videos should be better. You need to share new and better information and you need to have a unique perspective that no one else uses. Think about your USP (Unique Selling Proposition).

Creating high quality video content:

It’s not just about the content of the video. This includes the video quality. If your video is more beautiful, more people will watch it to the end. As I said before, in order to stand out, you have to create better content than your competitors. Then you’ll get the best equipment. These include high-quality cameras, lighting equipment and video editing software.

If you have a limited budget, you can borrow or rent them. But once you’ve made some money, you need to buy your own video or, better yet, hire a team of professionals to help you make the best video possible.

Make them unique for each network:

As we said before, you have to put the video on multiple networks where your audience is. But that doesn’t mean you have to hang the same video everywhere. Instead, you need to post a separate video for each network. Videos of different sizes and lengths, as well as other components, work best on different networks.

On YouTube and Pinterest these are, for example, portrait films. In some networks, video works in different sizes, such as Instagram, where square sizes work for playing videos and portraits – for stories.

Learn what works on different networks and optimize your video for these networks with a video editor. There are many recommendations from the social networks themselves and from third party reports. You can experiment with different dimensions and other aspects to find out what works best. If you want to speed up the process, you can share the review with an ad.

If you have the time and budget, I recommend that you create a unique video for each network.

Try live video:

Social networks reward live videos because people like to watch them. They have the same effect as a live webcast. You can use them not only to strengthen your authority, but also to boost sales. If you’ve never made live video before, it can be tricky at first, but over time you get used to it and it’s easy to get used to. For best results, try to make at least one video a week. And you have a plan for what you’re going to discuss in your video. Not for nothing.

Promotional videos are a tactic that is ignored by many people. views do not only happen magically, unless you already havehundreds and thousands of followers. If you don’t have the following, you should advertise your videos. It would be better if you really spent more time promoting your video than making it. An accessible method of video advertising is influencing marketing. You can use a good influential marketing platform to find influential people and ask them to share it with their followers.

Another good tactic is publicity. They take less time, but cost more.

Measurement results:

Once your videos start showing the rides and you see results, you need to measure your results to see if all the time and money you invest in the rides is paying off. This will help you to know which videos work best, which social networking engines get the best results, how long the video is perfect, and so on. You can then use this data to create better videos in the future and decide which social networking sites you want to target.


These are all different ways entrepreneurs can use social video to create credibility. Let them try it today if you want to stand out from all the unreliable media out there. Implementing all these tactics may take some time, but they will pay off in the long run as your social media and business accounts grow.

Bonus video: Social impact: Emergency Psychology Course #38

Thank you for reading this report.

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